For better or for worse, the cheap-chic chain Forever 21 has moved to South Portland, opening up shop in one of the largest spaces of the Maine Mall, nestled en route between Portland and Gorham campuses.
Rumored to be a chain of child-labor-supporting, bible-thumping, sellers of clothes-that-tear-after-two-wears, Forever 21 is looking to their target market (hello ladies ages 18-24), to boost their sales.